Recently Caterpillar Racing learned of an opportunity to promote the team and the company by displaying a 30-second video on the Sprint Vision jumbo monitors at the Fontana Raceway in California. That was the good news. The challenging news? The video had to be in California in just days. Cat Racing called on The Iona Group because of their in-house capabilities to produce high-end, high impact video and because of their deep experience with the company and Cat branding. Iona was able to bring fresh ideas to the project as well as leverage existing application footage to create a video that was bold, loud and fast enough to capture the attention of even the most discerning race fan. The video crossed the finish line under budget and was at the raceway quicker than expected resulting in the client giving Iona the checkered flag.