The opener was essentially a testimonial piece that showcased Pioneer employees delivering key messages about how they have empowered themselves to be agents of change in their business. I really enjoyed developing the work and we created a mobile kit to capture interviews with over twenty field representatives across the midwest. We ended up shooting the piece with a Panasonic HVX200 and Red Rock micro adapter. We really wanted to get some decent depth of field and allow the viewer to focus on the talent. The adapter we had was a first generation and we needed to contend with varying light conditions. The adapter isn’t very fast and knocks the image down a couple of stops. We ended up getting an HMI and generator along with a decent 12×12 silk to keep the sun off the talent. The interviews were set up and shot in less than hour. They did a great job delivering the lines with sincerity. Many props to the other folks who worked on this. BJ Aberle’s original music track and performance. Tim Martin is our main cinematographer and is an absolute machine with amazing patience and attention to detail. Rob Cody edited the piece and brought his years of experience and timing in the creation of the final edit.

While traveling around for the opener, I became enamored with the textures on the old barns that I was seeing at different field locations. We were hoping to capture that with a dynamic build of geometry and text influenced rural images. The closer was built on a soundtrack that BJ Aberle augmented from an existing track. The idea was to use the sounds in the field to build energy around key corporate messages. Matt Forcum brought his considerable compositing skill to this piece and we brought it in on time and on budget.

Thanks to all the folks at Pioneer and at Iona who supported this effort.